Tembiricha ingangoita madhigirii makumi matatu muShanghai kwemazuva mazhinji akatevedzana yakaita kuti vanhu vanzwe kupisa kwepakati pezhizha nguva isati yasvika.2023 Shanghai Auto Show), inoita kuti guta riwedzere "kupisa" kupfuura nguva imwe chete mumakore apfuura.
Sezvo iyo indasitiri yeauto show ine nhanho yepamusoro muChina uye yepamusoro pamusika wepasi rose auto, zvinogona kutaurwa kuti 2023 Shanghai Auto Show ine inherent traffic halo.Kubvumbi 18 inopindirana nekuvhurwa kwe2023 Shanghai Auto Show.Pakuenda kuhoro yezviratidziro, mutori wenhau we“China Consumer News” akadzidza kubva kune mumwe mushandi wekomiti inoronga mitambo yemotokari kuti: “Mahotera ari pedyo neshoo yemotokari anenge akazara mumazuva maviri apfuura, uye zvakajairika kuwana room.Panofanira kunge paine vashanyi vakati wandei kuratidzwa kweauto."
Iyi Shanghai Auto Show yakakurumbira zvakadii?Zvinonzwisisika kuti muna Kubvumbi 22 chete, nhamba yevashanyi ku2023 Shanghai Auto Show yakapfuura 170,000, hutsva hutsva hweshoo yegore rino.
Nezve makambani emotokari, ivo pachavo havadi kupotsa mukana uyu wakanaka wekuratidza chimiro chavo chemhando uye tekinoroji yekutsvaga uye kusimba kwekusimudzira, vachiedza kuratidza yakanakisa yemhando pamberi pevatengi vanozivikanwa.
Mafungu emagetsi arova zvakazara
Zvichitevera gore rapfuura Beijing Auto Show yakangoerekana ya “hapana kugadzwa”, gore rino Shanghai Auto Show yakatumira chiratidzo chakakosha kuvanhu kuti musika wemotokari wepamba wadzokera kune yakajairika nzira yekuvandudza mushure memakore maviri.Makore maviri akakwana kuita shanduko dzinozunguza pasi kuindasitiri yemotokari, iyo iri kuita shanduko, kusimudzira nekusimudzira.
Semaitiro eramangwana anotungamira kusimukira kwemusika wemotokari, mafungu ekuiswa kwemagetsi atorova munzira yekutenderera.Kubva pakupera kwaKurume gore rino, mwero wekupinda kwemusika wemotokari yemagetsi nyowani waive ungangoita 30%, kuchengetedza kukurumidza kwekukura.Iyo indasitiri inotenda kuti mumakore mashoma anotevera, musika wekupinda mwero wemotokari nyowani dzemagetsi uchawedzera kune chinangwa cheinopfuura hafu.
Kupinda mu2023 Shanghai Auto Show, zvisinei kuti ndeipi nzvimbo kana kuti ndeipi auto kambani booth yauri, mutori wenhau anogona kunzwa simba remagetsi.Nyatsocherechedza, kubva kumakambani emotokari echinyakare anotarisa mukati meinjini yekupisa tekinoroji kusvika kumhando nyowani dzemotokari dzinotarisa kune hungwaru network, kubva kumota dzevatakuri dzakakodzera kushandiswa pamba kuenda kunotakura marori ane chitarisiko chemusango, mota nyowani dzine simba dzakavakirwa pamagetsi dzinenge dzakavhara zvikamu zvese zvemusika zvinogara. nzvimbo yakakosha yemusika.Zvichida makambani emotokari aona kuti kumbundira mota nyowani dzesimba ndiyo yega sarudzo yekuwana shanduko nekusimudzira.
Sekureva kweKomisheni Yekuronga ye2023 Shanghai Auto Show, kune anopfuura zana nemakumi mashanu emotokari nyowani dziri kutanga, idzo dzinenge nomwe imotokari dzemagetsi matsva, uye chikamu chemotokari dzemagetsi matsva kutanga chasvika pakakwirira.Yakaverengerwa, mumazuva gumi chete echiratidziro, anopfuura zana emagetsi matsva emotokari akaunza mukutanga kana debut, neavhareji yemhando gumi dzinotanga zuva rega rega.Pahwaro uhwu, zvigadzirwa zvemagetsi matsva emagetsi emakambani makuru emotokari akaiswa kumusoro, uye nzvimbo huru dzinoratidzwa pamberi pevanhu dzinoita seyakachena "itsva yemagetsi mota kuratidza".Zvinoenderana nehuwandu hwazvino kubva kuAuto Show Organising Committee, huwandu hwe513 mota nyowani dzakaratidzwa paShanghai Auto Show.
Zviripachena, musimboti we2023 Shanghai Auto Show haugone kupatsanurwa kubva paizwi rekuti "magetsi".Motokari itsva dzinonwisa mvura, zvivakwa zvakasiyana-siyana zvemagetsi nemagetsi, uye mabhatiri emagetsi ane zvinhu zvakasiyana siyana… Pashoo yemotokari, makambani emotokari akakwikwidza kuratidza tekinoroji yavo nehunyanzvi hwekugadzira mundima yekuisa magetsi kuburikidza nenzira dzakasiyana.
Ye Shengji, mutevedzeri wemunyori-mukuru weChina Association of Automobile Manufacturers, akaudza mutori wenhau we "China Consumer News" kuti kuiswa kwemagetsi chimwe chezvinhu zvikuru zve2023 Shanghai Auto Show.Muzviratidziro zvemotokari mumakore achangopfuura, kuiswa kwemagetsi kwave kunonyanya kukosha.Makambani emotokari haana kurega kuedza kusimudzira motokari dzemagetsi matsva, izvo zvaishamisa.
Zvinoenderana nedata kubva kuChina Association of Automobile Manufacturers, muchikamu chekutanga chegore rino, mumamiriro ekuderera kwe6,7% gore-pagore mukutengesa kwese kwemusika wemotokari, mota nyowani dzemagetsi dzakaratidza kukura nekukurumidza uye dzakava simba rakakosha rekutyaira. nekuda kwekukura kwemusika mutsva wemotokari.Tichifunga nezvezvinhu zvakaita seyekutemerwa budiriro yemusika wemotokari uye yakakura kukura kwayo, mota nyowani dzesimba zvinhu zvisingagone kufuratirwa nemapato ese ari pamusika.
Joint venture brand kugadzirisa nzira yekuvandudza
Muchokwadi, pakatarisana nemuyedzo wakakura wekuiswa magetsi, makambani emotokari haangofanire kugadzira marongero akakodzera, asi zvakare anozadzisa kudiwa kuri kuwedzera kwemotokari mumusika wevatengi.Neimwe nzira, ramangwana rekusimudzira musika tarisiro yekambani yemotokari zvinoenderana nekuita kwemusika kwezvigadzirwa zvayo zvemotokari yemagetsi.Iyi poindi inoratidzwa zvizere mujoint venture brand.
Sezvatinoziva tese, nekuda kwekunonoka kutumirwa kwemusika, zvichienzaniswa nemhando dzakazvimiririra, majoint venture brands anofanirwa kukurumidza kuendesa zvigadzirwa zvemotokari yemagetsi.
Saka, majoint venture brands akaita sei pa auto show iyi?
Pakati pemabhizimusi emubatanidzwa, mhando nyowani dzinounzwa nemakambani mazhinji emotokari dzinofanirwa kutariswa nemusika wevatengi.Semuenzaniso, mhando yeGerman yakatanga yekutanga yakachena yemagetsi B-class mota, ine hupenyu hwebhatiri hwemakiromita anopfuura 700 uye inotsigira kuchaja nekukurumidza;Kambani iyi ine chizvarwa chitsva cheVCS smart cockpit uye yakagadziridzwa zvakare eConnect Zhilian tekinoroji, ichiunza vatengi hungwaru hutsva hwekufamba kwemotokari.
Mutori wenhau akadzidza kuti FAW Audi, BMW Group nemamwe makambani mazhinji emotokari vakapinda muShanghai Auto Show yegore rino ine mutsara wemagetsi ese.Misoro yemakambani mazhinji emotokari yakaratidza kuti kuitira kuti vazadzise kuwedzera kwemusika kudiwa kwevatengi veChinese kune zvigadzirwa zvemagetsi ekutyaira uye kusimudzira kwakasimba, vari kuenda vese kunogadzirisa nzira yekuvandudza mhando uye nzira yekutangisa chigadzirwa.
Battery tekinoroji innovation inochengetedza mutengo wekushandisa
Ye Shengji akataura kuti musika mutsva uripo wemotokari dzevatakuri watanga.Mushure memakore ekukura nekukurumidza, mota nyowani dzemagetsi dzakavandudza zvakanyanya maererano nesimba rose uye mutengo wekushandisa, uye kukura kwesimba rechigadzirwa chinhu chakakosha kuti vatengi vazvizive.
Sezvo chimiro chemusika mutsva wemotokari yemagetsi chiri kuramba chichikwira, kutarisisa kwemakambani emotokari kuendeswa kwemotokari nyowani dzesimba hakuchagari padanho rekuzadza mapeji mumutsara wechigadzirwa, asi rinowedzera kune zvakakosha zvemusika wevatengi. izvo zvinotarisirwa kugadziriswa.
Kwenguva yakareba, sechikamu chakakosha chekuwedzera kwezvivakwa zvekuchaja, kutsiva bhatiri imhinduro yekubvisa kushushikana kwevatengi uye kubvisa nguva yekuchaja yeanopfuura maawa manomwe.Yakagamuchirwa nemhando dzakawanda dzakazvimirira.
Nekuda kwehushoma tekinoroji mwero wemakambani emotokari, kunyangwe pasi peyakanaka mamiriro epasina chikonzero chekumirira, zvinotora angangoita maminetsi mashanu kupedzisa kuchinjanisa bhatiri remotokari.Panguva ino, kambani yekutsiva bhatiri yemumba inogona kudzora iyo yese yekutsiva bhatiri yemotokari nyowani mukati memasekonzi makumi mapfumbamwe nekutora yazvino yakazvigadzira yega tekinoroji, iyo inoderedza zvakanyanya nguva yekumirira yevatengi uye inopa vatengi masevhisi ari nyore.nharaunda yemotokari.
Kana iyo bhatiri yekutsiva chinongedzo iri kuvandudzwa pahwaro hwepakutanga, saka mhando nyowani yebhatiri remagetsi yakatanga kuoneka paShanghai Auto Show yakaunza mazano matsva kuvanhu.
Sezvo chikamu chinonyanya kukosha chemotokari itsva yemagetsi, bhatiri remagetsi rakaenzana ne "moyo" wemotokari, uye hutano hwayo hunoenderana nekuvimbika kwemotokari.Kunyangwe panguva iyo motokari dzemagetsi matsva dzinogadzirwa-zhinji pamwero mukuru, kuderedzwa kwemutengo wemabhatiri emagetsi ingori yeumbozha parizvino.
Kukanganiswa nechinhu ichi, nekuti bhatiri remagetsi harigadzirike, kana mota nyowani yakatengwa nemutengi yakuvadzwa mutsaona yemotokari kana hutano hwebhatiri remagetsi husina simba mushure menguva refu yekushandiswa, mutengi anogona kungosarudza kumanikidzwa kuitsiva.Mari yekugadzira mota yese ingangoita hafu yebhatiri remagetsi.Mutengo wekutsiva kubva kumakumi ezviuru zveyuan kusvika kune anopfuura zviuru zana zveyuan wakaodza mwoyo vatengi vazhinji.Ichi zvakare chikonzero chikuru nei vazhinji vangangoita magetsi matsva emagetsi vatengi vasingade kutenga.
Mukupindura kumatambudziko anowanzo kuratidzwa mumusika wevatengi, vagadziri vemagetsi mabhatiri vauyawo nemhinduro dzakanangana.PaShanghai Auto Show yegore rino, mugadziri wemabhatiri epamba airatidza "chokoreti yekutsiva bhatiri chivharo", iyo yakatyora iyo yekutanga dhizaini yemagetsi bhatiri dhizaini, ikatora dhizaini diki uye yakakwira-simba remahara.Bhatiri rimwe chete rinogona kupa makiromita mazana maviri.hupenyu hwebhatiri, uye hunogona kuchinjirwa ku80% yepasirese yakachena yemagetsi papuratifomu mamodheru ayo atova pamusika uye achatangwa mumakore matatu anotevera.
Mune mamwe mazwi, kana bhatiri remotokari itsva yakundikana, rinogona kutsiviwa maererano nezvinodiwa, izvo zvisingangodzikisi zvakanyanya mutengo wemotokari yevatengi, asi zvakare inopa nzira nyowani yekugadzirisa kuoma kwesimba rekugadzirisa bhatiri. .
Mumazuva mashoma Kubvumbi 27 isati yasvika, iyo 2023 Shanghai Auto Show ichasvika kumagumo.Asi chine chokwadi ndechekuti nzira yekuvandudza tekinoroji yemusika wemotokari ichangotanga.
Nguva yekutumira: Kubvumbi-26-2023