The temperature of nearly 30 degrees in Shanghai for many consecutive days has made people feel the heat of midsummer in advance. 2023 Shanghai Auto Show), which makes the city more “hot” than the same period in previous years.
As the industry auto show with the highest level in China and the top in the global auto market, it can be said that the 2023 Shanghai Auto Show has an inherent traffic halo. April 18 coincides with the opening of the 2023 Shanghai Auto Show. When going to the exhibition hall, a reporter from “China Consumer News” learned from a staff member of the auto show organizing committee: “The hotels near the auto show are almost full in the past two days, and it is common to find a room. There should be quite a few visitors to the auto show.”
How popular is this Shanghai Auto Show? It is understood that on April 22 alone, the number of visitors to the 2023 Shanghai Auto Show exceeded 170,000, a new high for this year’s show.
As far as auto companies are concerned, they naturally don’t want to miss this good opportunity to showcase their brand image and technology research and development strength, trying to present the best side of the brand in front of popular consumers.
The wave of electrification has fully hit
Following last year’s Beijing Auto Show’s sudden “no appointment”, this year’s Shanghai Auto Show has sent an important signal to people that the domestic auto market has returned to the normal development track after two years. Two years is enough to undergo earth-shaking changes for the automobile industry, which is undergoing transformation, upgrading and development.
As the future trend leading the development of the automobile market, the wave of electrification has already hit in an all-round way. As of the end of March this year, the penetration rate of the domestic new energy vehicle market was nearly 30%, maintaining a momentum of rapid growth. The industry believes that in the next few years, the market penetration rate of new energy vehicles will accelerate toward the goal of more than half.
Entering the 2023 Shanghai Auto Show, no matter which venue or which auto company booth you are in, the reporter can feel the strong electrification atmosphere. Observe carefully, from traditional car companies focusing on internal combustion engine technology to new car brands focusing on intelligent networking, from passenger cars suitable for home use to pickup trucks with wild appearance, new energy vehicles based on electrification have almost covered All market segments occupy the core position of the market. Perhaps car companies have realized that embracing new energy vehicles is the only option to achieve transformation and upgrading.
According to the Organizing Committee of the 2023 Shanghai Auto Show, there are more than 150 new cars debuting, of which nearly seven are new energy vehicles, and the proportion of new energy vehicles launching has reached a new high. Calculated, in just 10 days of the exhibition, more than 100 new energy vehicles ushered in the debut or debut, with an average of about 10 models debuting every day. On this basis, the original new energy vehicle products of major car companies are superimposed, and the major venues displayed in front of people seem to be a pure “new energy vehicle exhibition”. According to the latest statistics from the Auto Show Organizing Committee, a total of 513 new energy vehicles were exhibited at the Shanghai Auto Show.
Obviously, the core of the 2023 Shanghai Auto Show cannot be separated from the word “electrification”. Dazzling new energy vehicles, a wide variety of electronic and electrical architectures, and power batteries with different material characteristics… At the auto show, auto companies competed to demonstrate their technology and innovation capabilities in the field of electrification through various methods.
Ye Shengji, deputy secretary-general of the China Association of Automobile Manufacturers, told the reporter of “China Consumer News” that electrification is one of the main features of the 2023 Shanghai Auto Show. In the auto shows in recent years, electrification has become the main highlight. Auto companies spared no effort to promote new energy vehicles, which was impressive.
According to data from the China Association of Automobile Manufacturers, in the first quarter of this year, in the context of a 6.7% year-on-year decline in overall auto market sales, new energy vehicles showed rapid growth and became an important driving force for the growth of the new car market. Considering factors such as the deterministic development trend of the automobile market and its huge growth potential, new energy vehicles are objects that cannot be ignored by all parties in the market.
Joint venture brand adjustment development strategy
In fact, in the face of the big test of electrification, auto companies not only need to develop relevant layouts, but also truly meet the increasing demand for vehicles in the consumer market. In a sense, the future market development prospect of a car company depends on the market performance of its new energy vehicle products. This point is fully reflected in the joint venture brand.
As we all know, due to the late market deployment, compared with independent brands, joint venture brands urgently need to speed up the deployment of new energy vehicle products.
So, how did the joint venture brands perform at this auto show?
Among the joint venture brands, the new models brought by many auto companies deserve the attention of the consumer market. For example, the German brand launched the first pure electric B-class car, which has a battery life of more than 700 kilometers and supports fast charging; The company is equipped with a new generation of VCS smart cockpit and iteratively updated eConnect Zhilian technology, bringing consumers a smarter new energy vehicle travel experience.
The reporter learned that FAW Audi, BMW Group and many other car companies participated in this year’s Shanghai Auto Show with an all-electric lineup. The heads of many car companies have expressed that in order to cater to the increasing market demand of Chinese consumers for electric drive products and sustainable development, they are going all out to adjust the brand development strategy and product launch direction.
Battery technology innovation saves usage cost
Ye Shengji said that the current new energy passenger vehicle market has initially taken shape. After years of rapid development, new energy vehicles have greatly improved in terms of overall strength and cost of use, and the growth of product strength is a key factor for consumers to recognize them.
As the status of the new energy vehicle market continues to rise, the focus of auto companies’ deployment of new energy vehicles no longer stays at the basic level of filling the gaps in the product lineup, but extends to the key needs of the consumer market that are expected to be resolved.
For a long time, as an important supplementary part of the charging infrastructure, battery replacement is a solution to relieve consumers’ charging anxiety and get rid of the charging time of more than seven hours. It has been adopted by many independent brands.
Due to the limited technical level of car companies, even under the ideal state of no need to wait, it takes nearly 5 minutes to complete a car battery swap. This time, a domestic battery replacement company can control the entire battery replacement process of a new energy vehicle within 90 seconds by adopting the latest fully self-developed technology, which greatly reduces the waiting time for consumers and provides consumers with more convenient services. car environment.
If the battery replacement link is an improvement on the original basis, then the new type of power battery that first appeared at the Shanghai Auto Show has brought new ideas to people.
As the most important part of a new energy vehicle, the power battery is equivalent to the “heart” of the vehicle, and its quality is related to the reliability of the vehicle. Even at the moment when new energy vehicles are mass-produced on a large scale, the cost reduction of power batteries is only a luxury at present.
Affected by this factor, because the power battery is not repairable, once the new energy vehicle purchased by the consumer is damaged in a traffic accident or the health of the power battery is weakened after a long period of use, the consumer can only choose to be forced to replace it. The production cost of the whole vehicle is nearly half of the power battery. The replacement cost ranging from tens of thousands of yuan to more than one hundred thousand yuan has discouraged many consumers. This is also the main reason why many potential new energy vehicle consumers are reluctant to buy.
In response to the problems generally reflected in the consumer market, power battery manufacturers have also come up with specific solutions. At this year’s Shanghai Auto Show, a domestic battery manufacturer exhibited the “chocolate battery replacement block”, which broke the original concept of the entire power battery design, and adopted a small and high-energy free combination design. A single battery can provide about 200 kilometers. battery life, and can be adapted to 80% of the world’s pure electric platform development models that are already on the market and will be launched in the next three years.
In other words, when a battery of a new energy vehicle fails, it can be replaced according to demand, which not only significantly reduces the cost of the car for consumers, but also provides a new reference path for solving the difficulty of power battery maintenance.
In just a few days before April 27, the 2023 Shanghai Auto Show will come to an end. But what is certain is that the road of technological innovation belonging to the automotive market has just begun.
Post time: Apr-26-2023
